Sugary drinks advertising - not listening to the research - New*

The Sunday Age, 11/10/2015


'However, eating behaviour specialist Dr Rick Kausman said there was a growing body of evidence to suggest that shock tactics failed to help people lose weight, and could be harmful. "Shaming people, stigmatising people around food, eating, weight and body image, actually demotivates them and in fact increases the risk of people being more unhealthy," he said. "When we are shown adverts that make us speak more harshly to ourselves, that's the pathway towards people giving up and feeling like, 'What's the point?' Simplistic messages like this give people no map as to what to do to actually change a behaviour that is almost always complex and has often developed over decades."


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